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theverge ai · October 22, 2026

Meta's Zuckerberg bets big on autonomous AI agents

meta's ceo mark zuckerberg sees a future with billions of users interacting through ai agents called muse, which could generate significant revenue for the company.

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mark zuckerberg is staking meta's future on its personal ai agent, muse, which was released to the public last month. he envisions a future where billions of people use muse, and their ai agents interact and transact with other users' ai agents in a large-scale network. muse is designed to be an extremely capable personal agent, helping users achieve their goals and improve their lives in various ways. zuckerberg predicts that muse will generate more revenue per user for meta than instagram and facebook, and sees significant potential in commerce, with a quarter of muse users already shopping through the platform and spending over $200 per purchase. meta earns a fee for every commercial transaction on muse, and zuckerberg believes the potential for transactions is unlimited, as ai agents can work around the clock.

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