Spotify bets on AI agents to boost music streaming
spotify sees ai agents as key to future growth, allowing users to interact with music through conversations, not just its app.
spotify's co-ceo gustav söderström thinks the company can thrive in the 'agentic age' where ai agents can help users discover music and interact with spotify through conversations. spotify has already integrated with meta's muse, chatgpt, and claude, and wants to be the service that agents turn to for music. söderström believes agents can make the music experience more personal, using spotify's years of listening history to make recommendations.