rotative
techcrunch ai · June 29, 2026

TIDAL bans monetization for 100% AI music

tidal will demonetize and tag fully ai-generated music to protect artists while competitors like deezer report 44% of uploads are synthetic.

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tidal is implementing a new policy to demonetize 100% ai-generated music, preventing these tracks from earning royalties or appearing in direct-to-fan sales, with an 'ai badge' for identification. the platform will also use automated tools to remove ai fakes impersonating artists. this follows deezer's findings that 44% of new uploads are ai-generated, a volume of content that tidal evp tony gervino says compromises artist-fan connections. the policy, effective july 15, 2026, positions demonetization as a primary lever to control the influx of synthetic music as the industry grapples with quality and spam.

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