OpenAI助力Fanatics Shop the Look，提升10%用戶參與度
fanatics使用openai的shop the look功能，在3萬個mlb產品中獲得10%更高的用戶參與度。這影響了粉絲體驗。
fanatics has integrated openai into its shop the look feature to help fans complete their game-day outfits. through testing across approximately 30,000 mlb products, fanatics observed a 10% increase in engagement. this development affects fans who use the platform to enhance their shopping experience. the integration signals a growing trend of ai adoption in e-commerce. fanatics' move may influence similar implementations in the industry.